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Contact the study team using the details below to take part. If there are no contact details below please ask your doctor in the first instance.
Ms
Hazel
Tennant
htennant@bournemouth.ac.uk
Ms
Hazel
Tennant
htennant@bournemouth.ac.uk
This information is provided directly by researchers and we recognise that it isn't always easy to understand. We are working with researchers to improve the accessibility of this information.
The aim of this research is to identify barriers, challenges and facilitators to the implementation of the Baby Friendly Initiative (BFI) Standards in a maternity organisation.
The Baby Friendly Hospital Initiative was introduced globally in 1991 by the World Health Organization (WHO) and the United Nations’ International Children’s Emergency Fund (Unicef) as an effort to implement practices that promote, protect and support breastfeeding. In 1995 Unicef introduced an accreditation programme in the United Kingdom (UK) named the BFI. This accreditation programme was put in place to support both hospital and community-based services to better support families with infant feeding.
NHS Dorset Clinical Commissioning Group's (DCCG) strategy for maternity services in Dorset states that all maternity units achieve full accreditation for BFI status, this matches with the current UK governments NHS long term plan. Recently Dorset County Hospital (DCH) struggled to achieve the outcomes necessary to guarantee accreditation during a Unicef BFI inspection.
A literature search was performed of the barriers, challenges and facilitators to the successful implementation of the BFI in a maternity organisation. No literature in this search was based in the UK, therefore identifying a need for this research.
Staff employed at local maternity units will be invited to attend individual interviews. Interviews will be both unstructured and semi-structured. The latter of which will be guided by open ended questions and prompts. Interviews will either be face to face or via webcam/video messenger. Focus groups will then follow the individual interviews.
This research has potential to identify valuable insights into how BFI could be implemented more easily and challenges that need to be overcome. This can inform managers, infant feeding leads and all maternity staff supporting mothers and babies.
The findings and recommendations will be disseminated through publications in midwifery journals, posters for display, presenting at conferences and training within maternity organisations.
Start dates may differ between countries and research sites. The research team are responsible for keeping the information up-to-date.
The recruitment start and end dates are as follows:
Observational type: Qualitative;
You can take part if:
You may not be able to take part if:
DCHFT maternity staff with no BFI experience. Medical staff. DCHFT community maternity staff. Community nurses and health visitors. Student nurses.
Below are the locations for where you can take part in the trial. Please note that not all sites may be open.
The study is sponsored by Bournemouth University and funded by Wessex Partnership Scheme .
Your feedback is important to us. It will help us improve the quality of the study information on this site. Please answer both questions.
Read full details
for Trial ID: CPMS 47242
You can print or share the study information with your GP/healthcare provider or contact the research team directly.
