Ask to take part

Contact the study team using the details below to take part. If there are no contact details below please ask your doctor in the first instance.

Contact Information:

Dr Paula Booth
020 7815 5467
boothp2@lsbu.ac.uk


Dr Daniel Frings
44 (0)20 7815 5888
fringsd@lsbu.ac.uk


Study Location:

Find another location


Questions to ask
Skip to Main Content
English | Cymraeg
Be Part of Research - Trial Details - Do on-line E-cigarette advertisements and public health messages have an effect on attitudes towards smoking and vaping?
Back

Do on-line E-cigarette advertisements and public health messages have an effect on attitudes towards smoking and vaping?

Not Recruiting

Open to: All Genders

Age: Adult

London

Medical Conditions

Implicit and Explicit Attitudes

This information is provided directly by researchers, and we recognise that it isn't always easy to understand. We are working with researchers to improve the accessibility of this information. In some summaries, you may come across links to external websites. These websites will have more information to help you better understand the study.


Attitudes that are consciously controlled are called explicit attitudes and are often measured using surveys or questionnaires. However, people may sometimes respond to these types of measures in a way that is socially desirable rather than indicating what they may actually think. For example, smoking is now stigmatized in society and people might be reluctant to show any positive attitudes towards cigarettes. Additionally, people also have implicit attitudes, these are reactions which are automatic and unconscious and cannot be controlled. Therefore, implicit and explicit attitudes may sometimes differ. This study will investigate the relationship between implicit and explicit attitudes toward e-cigarettes and whether these attitudes are linked to people’s attitudes towards tobacco cigarettes. Furthermore, it will determine whether smokers, vapers and non-smokers have different attitudes towards e-cigarettes. Since the introduction of e-cigarettes, sales have escalated and advertising of these products is a growing market. E-cigarette companies can advertise nicotine in ways in which tobacco cigarette companies have been banned from doing in recent years. However, the effect of advertising a nicotine product on smokers and vapers is yet unknown and there is a concern that viewing adverts of people using e-cigarettes may normalise tobacco smoking thus promoting the use of tobacco cigarettes as well as e-cigarettes. This study will investigate whether viewing an image of an on-line e-cigarette changes people’s implicit and explicit attitudes towards tobacco and e-cigarettes. Additionally, this study will investigate whether viewing an image of an anti-smoking message will change attitudes towards tobacco or e-cigarettes. It has been shown that anti-smoking media campaigns are successful in encouraging quit attempts and reducing smoking. However, it has unknown what effect these images may have on attitudes towards e-cigarettes and whether these differ in smokers, vapers and non-smokers.

Start dates may differ between countries and research sites. The research team are responsible for keeping the information up-to-date.  

The recruitment start and end dates are as follows:

18 Apr 2016 18 Dec 2016

Publications

2017 Protocol article in https://pubmed.ncbi.nlm.nih.gov/28645957/ (added 23/04/2021)

Participants are randomly allocated into an advert group or a control group. On the first day of testing all the participants complete two on-line computer based tasks which measure implicit and explicit attitude and fill in a questionnaire about their smoking history. Two days later the participants return. The advert group is shown an image of an on-line e-cigarette advert or an anti-smoking image for 30 seconds. The control group is shown a very similar image to either the advert or anti-smoking message, with some words and pictures changed so that the participant does not associated the image with smoking or vaping. After viewing the image the participants complete the same two computer based attitude tasks. The same tests are repeated one week later.


Students, staff and people from the local community, between the ages of 18 to 25 years old, can volunteer.

You can take part if:



You may not be able to take part if:


1. Breastfeeding2. Pregnant3. Serious medical condition4. Both a smoker and a vaper5. Outside the age range of 18 to 25 years old


Below are the locations for where you can take part in the trial. Please note that not all sites may be open.

  • London South Bank University
    103 Borough Road
    London
    SE1 0AA

Participants will receive £30 cash if they complete all 3 parts of the task. Alternatively, psychology students can take credits instead which are required to pass their psychology modules. There are no risks involved.

Dr Daniel Frings
44 (0)20 7815 5888
fringsd@lsbu.ac.uk


Dr Paula Booth
020 7815 5467
boothp2@lsbu.ac.uk



The study is sponsored by London South Bank University and funded by Cancer Research UK.



We'd like your feedback

Your feedback is important to us. It will help us improve the quality of the study information on this site. Please answer both questions.


Is this study information helpful?

What will you do next?
Read full details for Trial ID: ISRCTN13850439

Or CPMS 32739

Last updated 23 April 2021

This page is to help you find out about a research study and if you may be able to take part

You can print or share the study information with your GP/healthcare provider or contact the research team directly.   

Back to the top